What is mental performance coaching?Dr. Felicia Smith breaks it down. Strive [verb]to make great efforts to achieve something STRIVE is a youth-focused sport and performance psychology team based in Louisville, Kentucky. At STRIVE we specialize in teaching youth and young adults mental game skills that boost confidence and enhance performance in sports and life. Book a FREE initial consultation “She looked so confident last meet... really like a different gymnast. Very confident and comfortable.” — Parent of Middle School Gymnast Let's talk For Parents Support your athlete For Coaches Support your team For Athletes Support your mental game It starts with a FREE initial consultation “Dr. Ben helped my daughter overcome her insecurities so she could compete in swimming again. He helped increase her confidence and identified ways to alleviate her debilitating anxiety.” — Parent of middle school swimmer Develop good mental habits early. Book a FREE initial consultation